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After managing the Allan’s city store for 10 years, an ambitious Manny Gauci-Seddon decided to open his own music store. He wanted his shop to uphold the values of true support and after-sales service, and to form genuine ongoing relationships with his customer base. The trends of the industry at that time were pointing to more of a disposable, corporate mentality and so in the early years, he set out to make a name for himself as a serious independent alternative.

The first store was a funky shop in Smith Street, Collingwood in 1991. By 1998 Manny had outgrown this store and saw the need to focus more on the upcoming computer-based recording revolution. He established an address in Johnson St Fitzroy as the arts were booming on the north side of the city. In the same year, the opportunity came to acquire a business on Chapel St – the Revolver Music Gallery. With a two-store operation, Manny was now making the difference he set out to 7 years earlier. The Mannys brand was known for knowledge and service, with the staff greatly sought after for their experience. Unlike the other major players, the focus was not just on sales but also on the process of making music.

When the opportunity came to consolidate into one superstore, the North Fitzroy address seemed perfect for the move. Manny wanted to expand his customer base to include more of the musicians turning to the internet due to the lacklustre service of his competitors. He took the best from both stores and moved his operation to the hub of music and musicians just north of the city.

In November 2016 Mannys was sold to SoundBay Pty Ltd, the operator of Australia’s largest DJ and production retailer, Store DJ. While the essence of Mannys will always exist, the mission for Mannys moving forward will always be to ensure the ultimate experience for our customers online or in-store.

With the Fitzroy North store going from strength to strength, 2018 marked the beginning of a new chapter in the Mannys story. The decision was made to expand, with two new locations to open up in Brisbane and Sydney. The Brisbane store would take over the ground floor at the existing Store DJ location with Store DJ moving upstairs. While Sydney would be our largest store to date on a massive premises in Alexandria.

In early 2019 the new Brisbane and Sydney stores opened to much excitement, offering two huge musical instrument and pro audio showrooms with Store DJ upstairs at both locations. The openings marked a momentous point in our story, as for the first time Mannys opened retail spaces outside of Melbourne, helping establish a national identity as a premium musical equipment retailer.

Our sales staff remain knowledgeable, professional musicians first and salespeople second. Mannys Music gives you one hub to purchase all of your gear, and if we don’t have it, we’ll try our hardest to get it for you.


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