Vita Group’s story began in 1995 when our co-founder and Chief Executive Officer (CEO), Maxine Horne made the daring move to open Australia’s first mobile phone retail outlet – Fone Zone.
One of Telstra’s first licensed dealers, Fone Zone was founded with the knowledge that customers wanted the best possible products and services, combined with an unbeatable in-store experience.
Through delivering this experience, we achieved great success in our first ten years – reaching more than 100 Fone Zone stores Australia wide by 2005.
Off the back of this success, we began to evolve as we entered our teen years.
Rebranding to Vita Group in 2008, we began to shift from an independent telco retailer to a branded telco retailer. This came to fruition in 2009 when we signed an exclusive Master License Dealer Agreement with Telstra, giving us the ability to operate 100 Telstra retail stores.